My friend Zibby has a passion for vlogging. She has been creating content on her Youtube channel called the Zibby Show , for as long as i have known her. So, I was really surprised when i stumbled upon a video by Zibby, while scrolling through my instagram page, pleading for friends to subscribe to her Youtube channel, in order to help her continue making revenue from it.
Sadly, Zibby is no the only one in this dilemma. The popular content creating app, has over 500 million Youtube channels with over 1 billion users. The number of channels making over six figures increased over 40 % year-over-year, according to YouTube. In Nigeria, Emmanuella Samuel and her Marc Angel Comedy series were recently described as one of the Platform’s top subscribed creators in Nigeria with over 1 million subscribers and 360 million views.
Unfortunately, small content creators like my friend Zibby, may be unable to benefit any longer from YouTube’s monetisation program. The internet giant has announced changes to its monetization program via its blog, mandating content creators with small channels to grow their subscriber base to above 1,000 subscribers and have 4,000 hours of view time in the past 12 months or else lose their monetising ability
Previously, YouTube had set a benchmark of 10,000 lifetime views in order to join the YouTube Partner Program and begin monetizing content. This new benchmark according to its blog post is to “strengthen our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great”
According to feelers, the new rules may be in response to abuse as seen by Logan Paul’s ‘suicide forest’ video where he posted a live video of a dead body in Japan’s suicide forest and was seen laughing about it. However, people have criticised YouTube for allowing him monetise his videos even after the abuse. They argue that small content creators are made to pay the price even when large ones are guiltier of repeated abuse. However, other experts think that small content creators should see it as an opportunity to create more value driven content until they are ready to monetise since returns are negligible anyway for small channels.
The new eligibility requirements will be implemented on February 20th to allow for a 30 day grace period. Channels who subsequently fulfil the requirements will be automatically re-evaluated under strict criteria to ensure they comply with the policies. New channels will need to apply to suit the new milestones.
Adaora Okoli is founder and Publisher of Techcultureng