Adaora is the founder of When she is not trying to save the world, she loves to write and rock her heels.

You are what you read. While a lot of start-ups like the numbers and the business side to running a startup, to be successful at it, you have to read and keep reading. We ask a couple of gurus in the startup and entrepreneurship arena, what books they believe every startup founder should read. Here’s what we gleaned-

1. Hard thing about hard things- Building a business when there are no easy answers by Ben Horowitz
Kendall Ananyi, CEO picked this one. for him, founding a start-up requires grit and not everyone has it. Founders need to know how challenging it is and prepare for it

2. The Lean Startup by Eric Ries 
This book is a must read for every startup as chosen by Bereni Fiberesima, CEO Netopps and organiser, Startup Sunday. He also favors the Innovators-How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Ericson


3. Outliers by Malcolm Gladwell
Outliers is a general favourite for most entreprenuers and its definitely something that startup founders will find interesting. Maple Dappa, CEO Mapemond Resources chose Outliers and other books like Predictably Irrational by Dan Ariely as something startup founders should read in preparation for success. These books will equip founders with issues they will definitely encounter though not directly in their business itself but in their ecosystem and the society at large


4. Traction – How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinber
Uche Aniche, CEO Havilah & Hills, Founder and Convener, Startup South picked this one and for him, Traction helps you understand how to move the needle. Competition Demystified: A Radically Simplified Approach to Business by Bruce Greenwald and Jude Kahnis  is also one of his picks and it deals with strategy. Predictable Revenue by Aaron Ross and Marylou Tyler changes perspectives on how revenue works

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