Nigeria is the 9th country in the world with the highest rate of spam calls and the 2nd most spammed African country, according to Truecaller Insights Special Report on Friday. The Marketing Manager, Truecaller, Ms Lindsey Lamont revealed this in Lagos. Truecaller is an identification solution application company aimed at ensuring safety of mobile users by blocking spam calls and SMS.
Among the top 20 countries affected by spam calls according to the report were India with 22.6 per cent, USA and Brazil with 20.7 per cent each, Chile 17.4 per cent and South Africa with 15 per cent. She said that Mexico was the sixth affected with 12.2 per cent, Turkey and Peru also by 12.2 per cent, Nigeria with 10.4 per cent, Egypt had 9.9 per cent, UK and Myanmar with 8.9 per cent. By virtue of the report, Nigeria is the 2nd African country after South Africa to have the most spam calls and messages
Nigeria has an issue with spam calls mostly from telecommunications operators, which accounts for 61 per cent of the total reported spam calls. She said that telecommunication companies make these calls to up sell data plans for promotions, among others. Nuisance calls are another major spam problem for Nigerians representing 27 per cent. According to Lindsey, those calls were a broad spectrum of calls, and were generally unwanted calls which were disturbance to users meant for harassment and pranks.
Ironically, scam calls in Nigeria made up only 10 per cent of spam calls. She said that the scam calls were for fraud attempts, money swindling, leading unsuspecting preys to unknown links, among others. Nigerians also had a problem with telemarketing calls, which stood at two per cent. These are promotional calls from companies, surveys being done by analytic firms on behalf of their clients, political/robo calls, or new client outreach for services and subscriptions.