Instagram Stories yesterday added a copy cat version of Snapchat’s popular reality selfie filters. Instagram calls them face filters but they like Snapchat allow you put virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos.
According to TechCrunch, Instagram could widen the gap by adding to its 200 million daily Stories users that already outnumber Snapchat’s 166 million total users, and further slow down Snap’s growth rate that led it to lose 25 percent of its share price value after it announced weak earnings last week.
Could this be the death of Snap Chat? Guess it works for people like me who are not on SnapChat and would rather just stick to a few multi-purpose social media platform than jumping on the next big thing. After all most of the social media apps have stories and similar features, so better to stick to what works for you. For me Insta does it.